E-commerce Industry Moved To Google Analytics for Consumer Database : An Overview

Transform the way you acquire, analyze and use consumer purchase intelligence by leveraging all the elements of successful consumer database marketing without sacrificing data freshness. Maximize return on marketing investment and enjoy the benefits of the most robust and up-to-date shared prospect database without the large capital outlay and lengthy ROI period associated with traditional database products.

Google analytic

We all know that Google Analytics is a powerful tool for diagnosing and understanding what happened on our website and by how much; that's why websites like Online Behavior exist. What may not be clear is how to use this data we collect to find more customers.

For example, our reports in Google Analytics may tell us that Facebook is driving tons of conversions and revenue, but it is not easy to attribute that revenue back to an influential poster within their walled garden. Aside from reflecting on our own Facebook advertising efforts tagged with UTM variables, it's difficult to use past traffic performance to predict future success.

Google Analytics users now have unlimited access to search exclusive database, which includes 134 million of the world's most active companies. All companies are categorized by the Google Industry Index and contain all relevant contact information such as company name, address, phone number, website, contact information, email addresses, industry category, and more.  All data can be downloaded to Excel or directly into your CRM system.

Audience Of Google analytics

Once you have performance data, then you may want to expand your reach to new qualified users that you have not connected with previously by using features such as Similar Audiences. Over time, you’ll see more value from your advertising as you add context and understand behaviors. With audience solutions from Google, you can expand to people who have never heard of you and better serve the ones who already know you.

If you mind a list of individuals that use services that don’t require registration, like the search, I would say, yes. Google collects that much information from the searches you do, that it would be basically silly not to produce any kind of anonymous profile.

Content Curation Provided By The Convenience of Hashtagging

Although Twitter was the original social network to bring the hashtag to life, others have been quick to pick up on the trend. Hashtags can now be used on Instagram, Tumblr, Facebook and more – as a solution for effectively categorizing content based on specific themes or keywords to make search and discovery a whole lot easier. This huge trend isn't going anywhere anytime soon.

Why content curation makes sense

While the oft-repeated justification for curation being an important part of your overall content marketing strategy is a worthy one, the value in content curation comes from how it contributes in three aspects:

Solve content overload: Content curators help readers get to worthwhile information faster because they sift through hordes of content pieces and only present facts that are useful to the audience.

Provide content expertise: They organize information and present it in a cohesive manner. A blog or content destination might cater to a number of topics; curators help in picking specific aspects and presenting all the information in an organized fashion, in one place.

Present multiple perspectives: Solely creating content for your site presents a limited view about the topic: maybe one or a few writers from your team. On the other hand, curation brings a lot of different perspectives to the fore-building diversity in viewpoints.

Content curation which stops wasting your time

Especially when you are just starting with your marketing and have not gotten very far with your content creation – content curation for your social media accounts is one of your most important, and one of your most time-consuming tasks.

To be successful with your social media marketing efforts you need to provide value on your social accounts. And most of the time, this value comes in the form of shared content – a lot of content. And while your own content should always be at the center of your marketing efforts, you can provide a ton more value when you add great content from other people from your niche to the mix.

Often, finding this great content to share is what is eating up most of the time young marketers spend on building their social media audience. 

Is Social Media Useful for Promoting Your Brand priority Towards the Consumers ?

Widespread network of social media provides the unlimited ways for business promotion. The popularity and accessibility of social media marketing are increasing in a remarkably impressive manner. it is now very convenient to start a new business and promoting it while you can expect a high  return on investment.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales

es.

How to Choose the Best Social Media Platforms for Marketing

Here's a brief overview about how to use social media for marketing according to each platform’s unique user base and environment. Different social media marketing sites require different approaches, so develop a unique strategy tailored for each platform.

Using Facebook for Social Media

  By sharing your expertise with others you add value and build credibility and visibility.  When your community starts engaging with your Facebook page, their friends will become aware of your business because their activity on your page will show up on their friends’ News Feed.

Your customers will use your Facebook page as a customer service tool.  They will post customer service issues and reviews, where they are, and they’ll expect you to respond and deal with them online.

Using google+ for Social Media

  Many of you out there probably already have a G+ profile, but when surfing through it you get the feeling that “nothing’s happening” or that “no one you know is there”. This feeling makes sense because Google Plus wasn’t created specifically so you can “spy” on and find out about the life of your long-lost love or look at pictures of your high school classmates or take a look at how your niece’s birthday party turned out. On the contrary. 

Using pinterest for Social Media

Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source.  Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources.  Way to go, Pinterest. Sometimes it’s good to think of Pinterest as a big, visual search engine. People often turn to it during the research phase of their planning. They also turn to Pinterest for inspiration. I’m pretty sure most of us have tried at least one recipe for Pinterest.

Using Twitter for Social Media

 Out of all the different social media environments, Twitter is where you can really let your personality and company culture shine through. You may have heard Twitter described as the cocktail party of social media.  In a very real way it is a platform that’s lively and interactive with short dialogue occurring among acquaintances.   Remember, people do business with people, which makes the personal interaction happening on Twitter in real time a valuable asset to any business.

Using Tumblr for Social Media

First, follow and interact with lots of relevant Tumblr pages and begin to post your own content.

Follower counts aren’t displayed on Tumblr and you can follow any number of people or brands immediately without appearing spammy. Once you gain some exposure and establish a positive reputation, your follower count will increase organically.

            This means that you can post an abundance of content as long as it’s valuable and/or entertaining. Provide your followers with a steady stream of great content to keep them interested and minimize unfollows.

Today's Scenario of Indian Politics

India is the largest democracy in the world. India has the biggest number of people with franchise rights and the largest number of political parties, which take part in election campaign. In the 1996 national elections, almost 600 million people voted and an average of 26 candidates competed for each of the 543 territorial constituency seats.

Elections are held at different levels. The two major election levels are at national level, after which the national government is established and at state level after which the state government is established. Elections are also held for city, town and village councils.

There are different political issues in Indian politics. Some are national level and some regional level. Some communities just demand more economical and social rights for their communities. While others demand  more autonomy for their cultures within the Indian states. Some demanded autonomous states within the Indian Union, while the others demanded to be independent from India.

With all its problems India survives as a single state with democratic character. But a number of political problems still exist and remain unsolved in India.

 Gujarat Assembly Election Exit Poll 2017 

 Gujarat exit poll says Prime Minister Narendra Modi 's party will bag as many as 128 seats - more than a two-thirds majority. If this turns out to be the case, it will be a body blow for the Congress. While it's not the 150 seat-tally that BJP President Amit Shah targeted, it's eight more seats than the party currently has in the Gujarat Assembly.

Best Case Scenario Of BJP

Now here's a statistic should please the BJP top brass: There isn't a single Gujarat exit poll that predicts a BJP loss. The least impressive projection comes from the India Today-Axis My India poll, which says 99 is the lowest number of seats the saffron party will get. That's seven more than the majority mark.

Best Case Scenario Of Congress

None of the Gujarat exit polls expects the Congress to get less than 52 seats, worst-case projection.

Environment of Himachal Pradesh Exit Polls 2017

The BJP will sweep Himachal Pradesh, forecast exit polls. A poll of exit polls - an aggregate of eight surveys by television channels - shows the BJP getting 47 of the hill state's 68 seats. It shows the Congress ceding power and having to settle for 20 seats. 

 party needs 35 seats or more to cross the halfway mark and form government in Himachal Pradesh. In 2012, the Congress had won 36 seats scraping past the half-way mark. The BJP had won 26.   

Two polls give the BJP 51 seats, three others show it touch 50 seats in the upper range of their band, and only one shows it at just over the halfway mark at the lower end. 

Product Branding And Packaging In Indian Market

Product Branding

Consumer perspective

Product branding and packaging is very important decision in 21st century as a globalization scenario. all brands are not equally liked by consumers and they selected their brand after complete analysis of all factors of market and brand,The brand name, brand packaging, the price, the content all these factors considered.

All marketers of competitive brands promote their brands through marketing communication and appeal to buy product. marketers need build strong brand if they want to establish good relation with customers and nurturing them. Branding integrates components such as Color, Style, Visual imagery to a distinguish to companies product from the competition. Developing Logos, Slogans and Taglines are all ways marketers to a specific brand.

Marketer's perspective

The brand itself can be extended, both product and packaging portions serve as tie- breaker resulting from increased sales and always appreciated, which in turn can be increased further if the new product category provides higher margins.

In Indian market a good branding exercise builds, encourages loyalty and increases value. At the core branding  is nothing  but identifying your business or products to particular  segment. for instance many people do not know the concept of  Adhesive bandages,but they  know band- aid very well and even when it is that some other company, it is still considered  as a band aid. the some way  with google. it is the brand  for search engines.

Packaging

Packaging : Revolutionary Global Age

 The Packaging refers to all those activities related to designing , evaluating and producing the container for the product where the product is stored to protect it from any physical damages and at the same time time attracting the customer through its appeal is called packaging.

  

Packaging plays a important role in two aspect-first, Promotion -Protecting packaged goods from any kind of damages,counterfeiting, theft, breakage, tampering, leakage during the supply chain. 

The level of product satisfaction was based on the following parameter i.e. Quality of Product , Price of Product, amount of product contained, Brand of Product, Variety of product available  and the Packaging of the product .Most Indian consumers gave high importance to the packaging compared to  the global average. Packaging is almost as important as the brand of product.

Indian consumer expressed that packaging has significant impact on shopping behavior both in-store and online, for the first time and repeated purchases.

Consumers are most satisfied with personal care product packaging least satisfied with packaging of carry out meals /beverages . Fragrance, beauty products and non-alcoholic beverages trailed  satisfaction with 70%.

Packaging is almost almost three times more important to consumer satisfaction in developing markets(54%) respectively.  

    

Digital Marketing Trends In India 2018

Digital Marketing industry in India is famous among all the business sectors. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems and content management. 

Digital marketing industry in India is a booming career today. In a country with a fastest growth economy, it is expected to have a very high significant growth in Digital marketing career. The growth in the digital marketing trends is making a very substantial impact on marketing and advertisement 2017. These trends more digitized  in future.

In 2017, 80% businesses will increase their digital marketing budget which may surpass the IT budget. Only the illiterates could not access the potentials of the digital marketing because of the accessibility to computing devices and computer education. Many of the people in this category still don’t trust the method of an online payment and they lack training in English Language and other foreign languages to market online in global markets.

Digital marketing Credentials

SEO (Search Engine Optimization)

PPC(Pay Per Click)

Social Media Marketing

Content Marketing

#1.  SEO (Search Engine Optimization)

SEO is a constantly changing and growing industry. We have come a long way as an industry and from the looks of it, our best days are still ahead of us. The hardest thing in the world of search is predicting what will come next. As the major engines continue to update and refine their algorithms and SERP (Search Engine Research Page) displays, we in the field shouldn’t just wait around to react. I believe we should be proactive and look at past trends to help guide us.

#2. PPC (Pay Per Click)

A start to 2017 would be nothing without trying to foresee into the future of digital marketing. To know what the future holds, we need to consider PPC trends and base our predictions on features that have been emerging in the past few years. And now with more businesses turning to PPC as a way of generating  sales. PPC has become a powerful source in this world of ever changing technology. So what can we hope to see in this new year 2018.

Digital Marketing Trends

#3. Social Media Marketing

It’s natural to think of these establishments as continuing to exist in their current forms , Facebook might redesign its layout, or we might see the occasional new platform arise from time to time, but for the most part, the average user envisions the current landscape of social media staying more or less the same. I, on the other hand, feel like social media is just now stepping into its teen or adolescent years and is about to find itself for the first time.

I think social media still has a long way to evolve, and marketers like us need to be ready for those changes if we’re going to survive. But let’s not get lost in the minutiae of how we might be able to post, or what the next trendy app might look like. Facebook, Instagram, Twitter, Linkedin , Youtube, Pinterest. all these platforms cover-up in social media with highest rank.

#4.  Content Writing

Content marketing is an umbrella term. This means that it can be used for numerous reasons and can mean many things to many people. It’s less tangible than search engine marketing, for Example. This is exactly the reason why you need to think about the strategic role of content marketing within your organization and its ecosystem. Without a content marketing strategy, you risk focusing on the content – and content strategy – too much and not seeing the overall goals anymore. In fact, this is one of the most crucial and deadly mistakes in content marketing. Unfortunately, this disconnected view on content marketing happens very often and leads to a focus on the wrong things.

Digital Marketing Trends In India 2018

 It is used across the customer journey and customer life cycle but doesn’t start nor end with the customer in the strict sense. Internal customers are crucial in an integrated approach as well.