Widespread
network of social media provides the unlimited ways for business promotion. The
popularity and accessibility of social media marketing are increasing in a
remarkably impressive manner. it is now very convenient to start a new business
and promoting it while you can expect a high return on investment.
Social
media marketing is a powerful way for businesses of all sizes to reach
prospects and customers. Your customers are already interacting with brands
through social media, and if you're not speaking directly to your audience through social platforms like
Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great
marketing on social media can bring remarkable success to your business,
creating devoted brand advocates and even driving leads and sales
es.
How to Choose the Best Social Media Platforms for Marketing
Here's a brief overview about how to use
social media for marketing according to each platform’s unique user base and
environment. Different social media marketing sites require different
approaches, so develop a unique strategy tailored for each platform.
Using Facebook for Social Media
Using Facebook for Social Media
By sharing
your expertise with others you add value and build credibility and
visibility. When your community starts engaging with your Facebook page,
their friends will become aware of your business because their activity on your
page will show up on their friends’ News Feed.
Your customers will use your Facebook page as a
customer service tool. They will post customer service issues and
reviews, where they are, and they’ll expect you to respond and deal with them
online.
Using google+ for Social Media
Many of you out there probably
already have a G+ profile, but when surfing through it you get the feeling that
“nothing’s happening” or that “no one you know is there”. This feeling makes
sense because Google Plus
wasn’t created specifically so you can “spy” on and find out
about the life of your long-lost love or look at pictures of your high school
classmates or take a look at how your niece’s birthday party turned out. On the
contrary.
Using pinterest for Social Media
Pinterest helps to reduce the number of steps
from discovery to conversion, making it easier for people to get straight to
the source. Visitors from Pinterest are more likely to convert into leads
or sales faster than from other social media sources. Way to go,
Pinterest. Sometimes it’s good to think of Pinterest as a
big, visual search engine. People often turn to it during the research phase of
their planning. They also turn to Pinterest for inspiration. I’m pretty sure
most of us have tried at least one recipe for Pinterest.
Using Twitter for Social Media
Out of all the different social media environments,
Twitter is where you can really let your personality and company culture shine
through. You may have heard Twitter described as the cocktail party of social
media. In a very real way it is a platform that’s lively and interactive
with short dialogue occurring among acquaintances. Remember, people
do business with people, which makes the personal interaction happening on
Twitter in real time a valuable asset to any business.
Using Tumblr for Social Media
First, follow and interact with lots of relevant Tumblr pages and
begin to post your own content.
Follower counts aren’t displayed on Tumblr and
you can follow any number of
people or brands immediately without appearing spammy. Once you
gain some exposure and establish a positive reputation, your follower count
will increase organically.
This means that you can post
an abundance of content as long as it’s valuable and/or entertaining. Provide your followers with a steady stream
of great content to keep them interested and minimize unfollows.