E-commerce Industry Moved To Google Analytics for Consumer Database : An Overview

Transform the way you acquire, analyze and use consumer purchase intelligence by leveraging all the elements of successful consumer database marketing without sacrificing data freshness. Maximize return on marketing investment and enjoy the benefits of the most robust and up-to-date shared prospect database without the large capital outlay and lengthy ROI period associated with traditional database products.

Google analytic

We all know that Google Analytics is a powerful tool for diagnosing and understanding what happened on our website and by how much; that's why websites like Online Behavior exist. What may not be clear is how to use this data we collect to find more customers.

For example, our reports in Google Analytics may tell us that Facebook is driving tons of conversions and revenue, but it is not easy to attribute that revenue back to an influential poster within their walled garden. Aside from reflecting on our own Facebook advertising efforts tagged with UTM variables, it's difficult to use past traffic performance to predict future success.

Google Analytics users now have unlimited access to search exclusive database, which includes 134 million of the world's most active companies. All companies are categorized by the Google Industry Index and contain all relevant contact information such as company name, address, phone number, website, contact information, email addresses, industry category, and more.  All data can be downloaded to Excel or directly into your CRM system.

Audience Of Google analytics

Once you have performance data, then you may want to expand your reach to new qualified users that you have not connected with previously by using features such as Similar Audiences. Over time, you’ll see more value from your advertising as you add context and understand behaviors. With audience solutions from Google, you can expand to people who have never heard of you and better serve the ones who already know you.

If you mind a list of individuals that use services that don’t require registration, like the search, I would say, yes. Google collects that much information from the searches you do, that it would be basically silly not to produce any kind of anonymous profile.