Content Curation Provided By The Convenience of Hashtagging

Although Twitter was the original social network to bring the hashtag to life, others have been quick to pick up on the trend. Hashtags can now be used on Instagram, Tumblr, Facebook and more – as a solution for effectively categorizing content based on specific themes or keywords to make search and discovery a whole lot easier. This huge trend isn't going anywhere anytime soon.

Why content curation makes sense

While the oft-repeated justification for curation being an important part of your overall content marketing strategy is a worthy one, the value in content curation comes from how it contributes in three aspects:

Solve content overload: Content curators help readers get to worthwhile information faster because they sift through hordes of content pieces and only present facts that are useful to the audience.

Provide content expertise: They organize information and present it in a cohesive manner. A blog or content destination might cater to a number of topics; curators help in picking specific aspects and presenting all the information in an organized fashion, in one place.

Present multiple perspectives: Solely creating content for your site presents a limited view about the topic: maybe one or a few writers from your team. On the other hand, curation brings a lot of different perspectives to the fore-building diversity in viewpoints.

Content curation which stops wasting your time

Especially when you are just starting with your marketing and have not gotten very far with your content creation – content curation for your social media accounts is one of your most important, and one of your most time-consuming tasks.

To be successful with your social media marketing efforts you need to provide value on your social accounts. And most of the time, this value comes in the form of shared content – a lot of content. And while your own content should always be at the center of your marketing efforts, you can provide a ton more value when you add great content from other people from your niche to the mix.

Often, finding this great content to share is what is eating up most of the time young marketers spend on building their social media audience.