Digital Marketing Trends In India 2018

Digital Marketing industry in India is famous among all the business sectors. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems and content management. 

Digital marketing industry in India is a booming career today. In a country with a fastest growth economy, it is expected to have a very high significant growth in Digital marketing career. The growth in the digital marketing trends is making a very substantial impact on marketing and advertisement 2017. These trends more digitized  in future.

In 2017, 80% businesses will increase their digital marketing budget which may surpass the IT budget. Only the illiterates could not access the potentials of the digital marketing because of the accessibility to computing devices and computer education. Many of the people in this category still don’t trust the method of an online payment and they lack training in English Language and other foreign languages to market online in global markets.

Digital marketing Credentials

SEO (Search Engine Optimization)

PPC(Pay Per Click)

Social Media Marketing

Content Marketing

#1.  SEO (Search Engine Optimization)

SEO is a constantly changing and growing industry. We have come a long way as an industry and from the looks of it, our best days are still ahead of us. The hardest thing in the world of search is predicting what will come next. As the major engines continue to update and refine their algorithms and SERP (Search Engine Research Page) displays, we in the field shouldn’t just wait around to react. I believe we should be proactive and look at past trends to help guide us.

#2. PPC (Pay Per Click)

A start to 2017 would be nothing without trying to foresee into the future of digital marketing. To know what the future holds, we need to consider PPC trends and base our predictions on features that have been emerging in the past few years. And now with more businesses turning to PPC as a way of generating  sales. PPC has become a powerful source in this world of ever changing technology. So what can we hope to see in this new year 2018.

Digital Marketing Trends

#3. Social Media Marketing

It’s natural to think of these establishments as continuing to exist in their current forms , Facebook might redesign its layout, or we might see the occasional new platform arise from time to time, but for the most part, the average user envisions the current landscape of social media staying more or less the same. I, on the other hand, feel like social media is just now stepping into its teen or adolescent years and is about to find itself for the first time.

I think social media still has a long way to evolve, and marketers like us need to be ready for those changes if we’re going to survive. But let’s not get lost in the minutiae of how we might be able to post, or what the next trendy app might look like. Facebook, Instagram, Twitter, Linkedin , Youtube, Pinterest. all these platforms cover-up in social media with highest rank.

#4.  Content Writing

Content marketing is an umbrella term. This means that it can be used for numerous reasons and can mean many things to many people. It’s less tangible than search engine marketing, for Example. This is exactly the reason why you need to think about the strategic role of content marketing within your organization and its ecosystem. Without a content marketing strategy, you risk focusing on the content – and content strategy – too much and not seeing the overall goals anymore. In fact, this is one of the most crucial and deadly mistakes in content marketing. Unfortunately, this disconnected view on content marketing happens very often and leads to a focus on the wrong things.

Digital Marketing Trends In India 2018

 It is used across the customer journey and customer life cycle but doesn’t start nor end with the customer in the strict sense. Internal customers are crucial in an integrated approach as well.